Our Vision

Growing relationships through data

Who We Are

Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.

D&B provides two solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability; and D&B Sales & Marketing Solutions™ to provide data management capabilities that provide effective and cost efficient marketing solutions and to convert prospects into clients by enabling business professionals to research companies, executives and industries.

What Drives Us

Data-Inspired:
  • We are passionate about the power of data. It is at the heart of everything we do.
Relentlessly Curious:
  • We embrace the changes in the world around us. We know they bring new problems to solve, new things to learn and new ways to grow.
Inherently Generous:
  •  We succeed by helping others succeed. We openly share our time and talent, and we confidently welcome the help of others.

What Makes Us Different

Only D&B has:
  • D-U-N-S® Number – Created in 1962, the Data Universal Numbering System or D-U-N-S® Number is D&B’s copyrighted, proprietary means of identifying business entities on a location specific basis. Assigned and maintained solely by D&B, this unique nine-digit identification number has been assigned to over 225 million businesses worldwide.
  • Worldwide Network™— an unparalleled alliance of commercial information providers covering more than 190 countries creating the most comprehensive source of local and global business in-formation.
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  • Global Database—the largest single source of local and global business information and actiona-ble insight.
  • DUNSRight®—the most comprehensive and rigorous patented process that transforms business information — yours and ours — into decision-ready insight. Our ability to turn an enormous stream of data into high quality business information is what sets us apart from our competitors. The foundation of DUNSRight® is Quality Assurance which includes over 2,000 separate auto-mated checks, plus many manual ones, to ensure the data meets our high quality standards. In addition, five quality drivers work sequentially to collect and enhance the data.

DUNSRight® comprises the five essential elements that transform data into quality, actionable insight:

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The process works like this:

  • Global Data Collection brings together data from a variety of sources worldwide.
  • We integrate the data into our database through our patented Entity Matching, which produces a single, more accurate picture of each business.
  • We apply the D-U-N-S® Number as a unique means of identifying and tracking a company globally through every step in the life and activity of the company.
  • We use Corporate Linkage to enable our customers to view their total risk or opportunity across related company.
  • Finally, our Predictive Indicators use statistical analysis to rate a company’ past performance and to indicate how likely the company is to perform that same way in the fu-ture.